HEMA launches international formula pilot in large stores
21 September 2017 – HEMA is launching a pilot in the Benelux to test its successful international store concept in its large stores. The pilot also includes HEMA’s new concept for its food departments and restaurants. This new concept is HEMA’s response to the trend towards healthy and convenient foods both at home and elsewhere. The first pilot store opens today in Tilburg, and this will be followed by stores in Antwerp, Brussels, Maassluis and Veghel. After the pilot period, HEMA will decide how the international formula, including the new food concept, will be rolled out in around 250 stores.