HEMA opens first flagship store in Germany
HEMA Cologne one of the largest international HEMA stores
The store in Cologne is located on Hohe Straße, the main shopping street in the city and in the North Rhine-Westphalia region. The Hohe Straße, where all major retail chains are represented, is located less than a stone’s throw away from the famous Cologne Cathedral. At some 600 m2, the store is also one of the largest international HEMA stores.
Continued expansion in Germany
The newly opened flagship store in Cologne is one of the first key city stores in a series of planning store openings in Germany in the coming years. HEMA is focussing its efforts in Germany on the big seven, which in addition to Cologne includes cities such as Berlin, Munich, Hamburg, Frankfurt, Stuttgart and Düsseldorf. At least one more key city store in one of those cities is planned for 2017. HEMA is planning to accelerate expansion in Germany from 2018 onwards.
Richard Flint, Director International and member of the HEMA management board: “International expansion is a key component of our growth strategy. We see major opportunities in Germany on this front. Based on our successful international concept, we see those opportunities primarily in the country’s largest cities. The popularity of HEMA online has contributed to the decision to open more stores in Germany. The positive reactions we have already received from our German customers in the run-up to the opening has been overwhelming and shows that here too people are embracing HEMA.”
About HEMA HEMA has been making its customers’ lives easier and more fun since 1926. HEMA products are known for their high quality and good design at competitive prices. We put our customers first in everything we do. HEMA has 32,000 own brand products and services, more than 700 stores in seven countries and more than 17,000 employees.
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