strategy

our passion

our passion

We love making daily life easier and more fun for our customers. That has been our passion since 1926. We believe that great quality and design should be available to everyone at a great price. This is why our stores offer only 100% HEMA-designed products, so we can guarantee you'll only get the best products and services for daily use. So, whoever and wherever you are, we are there for you 24 hours a day, seven days a week. 

our ambition

our ambition

HEMA wants to play a key role in the lives of its customers, as the world becomes increasingly hectic and complex. This is why we look for convenient solutions to everyday problems and design our own products and services. Our ambition is to be the first choice for daily needs with that little something extra. We believe the exceptional simplicity of our products transcends borders and our message has universal appeal. Today, every week almost six million people visit our stores in the Netherlands, Belgium, Luxembourg, Germany, France, the UK and Spain, embracing our products and our passion for making daily life easier and more fun. 

our values

our values

Our values are part of our DNA. They reflect our heritage and are at the heart of everything we do. They help us create a customer centric culture of cooperation and collaboration. They also act as a guide in how we work, together with our business partners and within our communities, to achieve great products and services for our customers.  

  • our customer first
  • quality in everything we do
  • we keep things simple
  • we do what we say
  • we win together
  • every penny counts