HEMA reports net sales of € 1,193.2 million in FY16, an increase of 4.7% compared to the previous year. This is the highest sales figure HEMA has ever reported. Adjusted EBITDA came in 26.5% higher at € 108.2 million. In Q4 FY16, HEMA recorded a net sales increase of 9.2% compared to the prior year period and group like-for-like consumer sales increased by 6.6%. This is the eighth consecutive quarter of group like-for-like consumer sales growth. HEMA’s full-year results were driven by successful range renewals, a strong Q4, higher online sales and international growth.
Amsterdam, 23 March 2017. HEMA has appointed Tico Schneider as Country Director Netherlands, with responsibility for the entire Dutch store organisation. The company has also appointed British national Adrian Porteous as Director of Logistics & Supply Chain. The two new directors will also join the HEMA management team.
Amsterdam, 9 January 2017. HEMA is launching a loyalty programme under the name ‘more HEMA’ for its customers in the Netherlands. The programme allows customers to use both a digital customer card in the updated HEMA app and a physical customer card to save up for extra discounts on HEMA products. Customers also receive a free cream slice on their birthday. The launch of the new card comes in response to demand for a loyalty programme among its loyal customers. Next year, the ‘more HEMA’ programme will also be made available to customers outside the Netherlands. HEMA’s ambition is to expand it into an international loyalty programme in all the countries in which the store chain is active.
HEMA recorded net sales of €301.2 million in Q3 FY16, an increase of 2.9% compared to Q3 FY15. Adjusted EBITDA was up 33.2% compared to the same period in FY15. The strongest sales growth in Q3 FY16 was recorded in the categories apparel and household goods & personal care products.